4ps

Using the 4ps and 2 techniques.

Wit and humor. 

- product -  all money raised will be donated to chairity to help those in need.

- place – forest lawn high school in the store and in the rotunda 

- price – 3 tickets for 5$, 1 tickets for 1$, 2 tickets for 3$

- promotion – pie a teacher in the face if your raffle ticket is drawn.

- make a funny way to attract peoples attention to it like have someone going around acting crazy and get people to laugh and have some humor in the ad.

Avante garde.

- product – all money raised will be donated to chairity to help those in need.

- place – forest lawn high school in the store and the rotunda

- price – 1 ticket for 1$, 2 tickets for 3$, 3 tickets for 5$

- promotion – pie a teacher in the face if your raffle ticket is drawn.

- I still havnt thought about one but I will soon.

notes

what percentage of revenue comes from advertising and market?
for tvs - 100%
for newspapers - 80%
magazines - 60%
who are you acctually marketing too?
the largest group of consumers are young women between the ages of 12-24
in fact female teens spend 64 billions a year

ad agency
media buyers


media
advertise


ad techniques
avante garde

1. Planning is deciding in advance
2. Organizing is the process of bringing together physical, financial, and human resources
3. Staffing is the function of manning the organization structure and keeping it manned
4. Leading is that part of managerial function which actuates the organizational methods to work  efficiently for achievement of organizeational purposes
5. Controlling it implies measurement of accomplishment against the standards and correction deviation if any to ensure achievement of organizational goals

product no more?

i cant think of a product that i could use to answer this opening activity so i might aswell take this as a mark

pyp

i wish i acctually worked on it on the weekend that way i could of got it finished so i cant really answer if i liked it or not. this product would appeal to people getting a yearbook. we could market this to the school by posting ads around the school and getting people to reconize what the ads are for.

types of ads

newspaper ad, magazine ad, television commercial ad, radio ad, outdoor ad, direct mail ad, new media, websites, text messages


an example of my favourite ad is those new dairy queen commercials that are rip offs of old spice commercials i find that if you add humor into your ad people will be smiling and enjoy the ads maybe even buy the stuff because of the ad being funny


an example of my least fav ads are the high definition tv ads because they make no sense when they try to bring humor into their ads.

marketing idea

i like the idea of doing stuff places just for fun and getting people to participate in it because its fun and if your customers have fun with your products and like your products the chances of them buying your product is higher therefore there is a better chance to sell your products to reliable customers.

generation y

i dont understand how i can judge on if this is right or wrong. you can use consumer behaviour to further your company you can create a relationship with your customers and get them to buy your stuff by being convincing

group slideshow

im pretty sure the slide show  is on marks blog

customers

i honestly didnt pay attention during this video because i zoned out but in a business ive heard that they go by the customer is always right and the relationship between you and a customer should be a good relationship because if they like your service then they will most likely buy your stuff. If the customer buys your stuff then they like what they buy they will become a loyal customer and buy your stuff more often but you need to have a good relationship in order for you to convince the customer they should try such and such.

a business can possibly be solvent without being profitable because sometimes when the business will get money then they give it to a chairity and not keep any money so that its not getting a profit but also being solvent

test results

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